After spending over two decades in the trenches of the Sales Industry, I've decided to combine over 20+ years of real-life, hands-on experience with my passion for writing and storytelling.
I'm on a mission to help busy professionals like you build a strong personal brand, so you can attract more opportunities and generate more revenue while saving you at least 10-15 hours a week.
Imagine being able to leverage your personal brand to bring in more business for your business or company... while you get to do what you love and focus on what you're good at.
Spend 30 minutes with me and let me share some ideas on how I can help you.
The Symbiotic Advantage
Magic happens when your personal brand and company brand are in harmony.
For instance, a charismatic CEO can elevate an unknown tech startup into a respected brand, while the startup's success, in turn, boosts the CEO's reputation.
Think of Elon Musk and SpaceX or Tesla; the brands are synonymous with the man, and the man is synonymous with the brands. You can't talk about Tesla without thinking about Elon.
Credibility Beyond Numbers
As a CEO, you might have a revenue model that’s a work of art, but without a compelling personal story, you're just another figure in a suit.
By building a personal brand, you transform from a name on an organisation chart to a relatable human being.
We'll share your journey, the hurdles, the failures, and yes, the glorious wins too. Storytelling attracts attention.
These narratives do more than any profit and loss statement to instill trust and loyalty among your audience.
Strategic Vulnerability
Authenticity is not just sharing your success; it's about sharing your failures too.
I specialize in crafting messages that show strategic vulnerability - opening up just enough to be relatable but not so much that you look unprofessional.
For instance, you might discuss a failed venture openly but frame it as a stepping stone that led to a breakthrough, offering lessons and insights into your resilience which your audience can also learn from.
Intellectual Property
Another angle often ignored is that your personal brand is an intellectual property just like patents or trademarks. It's yours to keep.
You control your own personal brand and it can be monetized, franchised, or even passed down.
Unlike a corporate brand, your personal brand isn't tied to the life cycle of any business you are running.
It's an asset that matures over time and has its own equity. The stronger your personal brand, the higher the value it commands.
Yep, that's me! My close friends would tell you I'm a big fan of food, travel, and photography.
I was born in one of the poorest parts of Asia, but my parents got lucky when they were given an opportunity to immigrate and live in the beautiful harbor city of Sydney, AUSTRALIA (back in the late 1980s). This life-changing event gave me a sense of gratitude you won't easily find in your average human being.
It's been over 30 years since that unforgettable day when we boarded a plane for the very first time. We left everything (and everyone we knew) behind to start our lives over in a strange new country - with nothing but a few boxes of clothes.
Since then, I have spent over two decades in the trenches of Sales and Marketing, gaining a bunch of transferable skills which I now use to help Entrepreneurs, Founders, Coaches, and CEOs from various industries and niches.
The combination of my past work, business, and "movie-worthy" life experiences is what makes me unique. All of that has become part of my superpower.
It's hard to explain, but writing and storytelling seem to come naturally to me. My creative juices allow me to come up with words as I need them - whether for a blog article, social media post, ad campaigns, video sales letters, landing pages, or websites.
In fact, I've been known to write the occasional rap or song lyrics just because I'm in the mood for it!
These are just some of the many reasons why I'm 100% confident I can write for YOU or your business as needed.
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